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Hard selling is when you go straight to the point and start to try to sell your product without any finesse. It is simply telling your prospective buyer that he should buy your product. Now this hard-core approach may work in some instances but the majority of your prospective buyers will be put off the sale by this approach. Here are 10 good reasons to change your sales tactics.

1.    People hate being sold to: hard sell will bring out the worst in people. When aggressive sales techniques are used this will prompt the prospective buyer to be aggressive as well and act negatively to the sales person. Pretty soon they are ready to argue with you and you know the sale is completely lost.

2.    Hard sell will intimidate your prospective buyer: This sales tactic will intimidate some buyers and again cause them to have less interest in the sale. Intimidation will again give your prospective buyer negative feelings towards the sale. They will not have a very good feeling about your company when they see the sort of sales people you hire. This is another factor that will cause you to lose the sales

3.    Hard sell makes you sound desperate to sell and this will always put off your buyer. The buyer can sense when the sales person is desperate to sell a product to them. The buyer wonders why the seller is so desperate and is immediately suspicious. This suspicion will turn into mistrust of the truth in what the sales person is saying. The buyer will very likely not buy the product.

4.    Hard sell in sales copy will often use hype and prospective buyers can see right through this. Prospective buyers are savvier than they were and will not put up with hype. They want the facts not some pie in the sky promise. If sales copy tries to push the sale with this type of tactic there will be no sale.

5.    Prospects need a reason to buy: hard sell does not allow time to explain benefits and what the prospective buyer can expect from the product. Hard sell usually uses features rather than benefits. Benefits are the reason for a customer to buy. You must answer the quest on every prospective buyers mind “What’s in it for me?”

6.    You need to build rapport with prospective buyers: building a relationship with your potential buyer is a very important part of selling. You will not only make a sale on the initial product you will build confidence in your buyer. When the buyer has confidence, they will very likely purchase another related product from your company. If you use hard sell you cannot build this all-important relationship. Ultimately you will lose not only the initial sale but also a valuable long-term customer.

7.    Soft sell will allow the reader to make his own decision without being pushed into a sale. As mentioned people do not like to be sold to, they do not want to feel that someone is dictating to them and telling them that they have to buy something. Most people want to feel that they are making their own decisions and soft sell will do this for them.

8.    Soft sell always outsells hard sell: it is a proven fact that soft sell always outsells soft sell. This is because people can be persuaded but do not like to be forced into a sale. Hard sell is literally pushing your product at your prospective customer and not giving them a chance to say no. Soft sell on the other hand is offering your prospective buyer a product and allowing them to make the decision to buy.

9.    It is easier and more enjoyable to use soft sell tactics: soft sell will allow you to use more sales strategies. It is a more enjoyable way to sell because you can talk to the customer, demonstrate benefits and build up a good rapport with your prospective buyer. It is more enjoyable to talk with your buyer and get to know him rather than pushing a sale on him.

10.    Soft sell is a powerful way of pre selling products and warming your customer for the sale. When you warm your prospective buyer for the sale, you will be far more successful in selling your product or service. People like to know more about products before they buy and pre selling will allow you to do this for them.

Hard sell rarely works because of the above reasons. Additionally there is a stereotype of the pushy sales person using hard sell tactics. When hard sell is used this image comes into the prospects mind and prevents them from accepting the sale. In this way you will lose many sales

A study has shown that many project managers do not sufficiently keep track of the performance metrics of their teams. This results in consistent cost overruns, going over schedule, failing to meet expectations in quality, and seeking new employment elsewhere. Think about it, what are you managing really if you don’t even know the metrics? Is management merely a process of simply checking off to do lists for you? It shouldn’t be. Here’s why.

In order for management to make decisions, data is critical. Data shows helps you define your benchmarks, and also define forecasts for improving upon baselines for continued company expansion and growth. Things such as Total Quality Management, Improvement Teams, Standards and Measurement departments, Process Management, Quality Circles, Six Sigma, etc are not just buzz words people. Pick a system for measuring and quantifying your data and quickly measure the lifeline of your project vis a vis your overall goals. Find out where your bottlenecks are, find out where the cost overruns are taking place, and quickly identify why your Widget sales are declining before it becomes an irreversible money draining problem. This allows you then to take action whether hiring an operations consultant to integrate processes, or in the decision to release staff in certain non-critical areas.

Metrics need to be constantly monitored and measured. Charts, graphs, and summary data need to be reviewed on a regular time table whether it’s weekly, monthly, or quarterly basis. From then you can then navigate your business or department towards a profitable plateau. Failure to comply with these very basic performance metrics analysis could result in flushing valuable time, money, employee morale, and reputation down the proverbial toilet if these things are ignored in your project or managerial role.

A rule of thumb is that any system in place for measuring performance metrics is better than having none at all. If you are in a dynamic environment and already have 2 or 3 projects in the air, then feel free to gradually introduce these factors based on your industry line.